Grey Goose, the “Official Spirit Partner of the 64th Annual Grammy Awards,” and The Recording Academy debut “Monday Mix,” an all-new content series on Instagram and YouTube that will premiere every Monday throughout the rest of the month. The digital series will feature intimate musical performances and behind-the-scenes footage from trailblazing artists including JoJo, Tinashe, and six-time Grammy-nominated artist Lucky Daye.
Additionally, Grey Goose will be collaborating with stylist-to-the-stars Law Roach as its official Grammy Style Partner, who will facilitate intimate conversations on music, artistic expression, and effortless style with each artist. Roach will also debut an exclusive new Grammy martini cocktail recipe that viewers can easily make at home. With each installment of “Grey Goose x Grammys: Monday Mix,” the vodka brand will reimagine the traditional start of the workweek as a day of celebration and build excitement for the 64th Annual Grammy Awards ceremony on Sunday, April 3rd.