1800 Tequila, the world’s most awarded tequila line, celebrates the 10th anniversary of its Essential 1800 Artists Series, featuring a collaboration with world-renowned Spanish artist Okuda San Miguel. By selecting one of the most recognized contemporary artists as the latest in its decade-long art project, 1800 Tequila continues to use its bottle as a canvas to bring art and culture to tequila-lovers across the United States.
Essential 1800 Artists Series 10th anniversary collection features six limited-edition bottles displaying original Pop Surrealism works by Okuda. His distinctive style of colorful geometric patterns featuring his signature Rainbow Skull and Kaos Star, encourages reflections of origin, destiny and the meaning of life, hinting that time is our most precious asset. To move the experience from bottle to virtual, this year’s Essential 1800 Artists Series innovates with an AR experience that transforms each bottle into a Snapchat marker, launching an eye-catching and unique filter for fans to engage with Okuda-themed lenses.