In response to venue closures and event cancellations due to COVID-19, JaM Cellars, makers of Butter Chardonnay, JaM Cabernet, Toast Sparkling, and Sugar Sweet White, raised a total of $28,696 for Sweet Relief Musicians Fund through monthly performances—featuring artists such as G. Love, Lisa Loeb, Cassadee Pope, and Mondo Cozmo—co-branded merchandise, and viewer donations.
Now, JaM Cellars recommitted to this music industry partnership for a second year in 2022, including a minimum donation of $25,000 and monthly virtual fundraising performances benefiting Sweet Relief.
JaM Cellars encourages wine lovers nationwide to join in and support the cause through JaMHappyHour wine and music parties on Facebook Live @JaMCellars and YouTube. Kicking off the renewed partnership during the year-end giving season, JaM Cellars will host Robert DeLong for a live performance on Tuesday, Dec. 30.
The schedule will repeat every month through 2022, with shows starting at 4pm PST and hosted by iHeartRadio personality Jana Sutter, Music Director for stations in both the Top 40 and Adult Top 40 formats with over 25 years of experience in the radio and voice industry. For every comment, like, or social share during these benefit shows, JaM Cellars will donate one dollar to Sweet Relief, up to $2,500 per show, plus provide click and text to donate opportunities for viewers.