Hpnotiq (Heaven Hill) – the eye-catching liqueur that combines a premium blend of exotic fruit juices, French vodka & a touch of cognac – is celebrating the brand’s 20th anniversary with a special content series in partnership with Genius, an out-of-home campaign, anniversary cocktail recipes and a brand new “iconiq” record label.
Hpnotiq was created in 2001 when young entrepreneur Raphael Yakoby partnered with Nick Storm, a prominent NYC nightlife connoisseur, to create a celebrity marketing strategy and promotional plan. From selling cases out the trunk of cars to New York’s premiere restaurants and bars, Hpnotiq was becoming the stylish New York club scene’s drink of choice. Hpnotiq was then featured in the lyrics and music videos of music’s biggest acts including Ludacris, Missy Elliot, Jay-Z, Lil’ Kim, Fabulous and many more.