Sugarlands Distilling Co., Gatlinburg, Tenn., announced a strategic partnership that will see Sugarlands’ Electric Orange Sippin’ Cream rebranded Dale and Amy’s Electric Orange Sippin’ Cream. The partnership was announced Saturday before the NASCAR Playoffs race at Bristol Motor Speedway.
“Few names are as synonymous with racing in America as Earnhardt, and we’re honored to welcome Dale and Amy to the Sugarlands family,” said Ned Vickers, Sugarlands’ founder/president. “We’re thrilled to add their names to our Electric Orange Sippin’ Cream and can’t wait to collaborate with both Dale and Amy on future releases.”
Since launching in 2014, Sugarlands has integrated itself into the racing world. Earlier this year, the brand partnered with Bristol Motor Speedway to release a limited-edition corn whiskey to commemorate the legendary track’s 60th anniversary. The Bristol Motor Speedway 60th Anniversary Corn Whiskey was the third release in Sugarlands’ commemorative corn whiskey products, along with previous versions celebrating Daytona International Speedway and Talladega Superspeedway.