Anheuser-Busch joined the How2Recycle labeling program.
As part of its ongoing commitment to sustainability and its US 2025 Sustainability Goals, Anheuser-Busch has committed to 100% of its packaging being made from a majority of recycled content or returnable by the year 2025.
“At Anheuser-Busch, our commitment to sustainability begins with the high-quality ingredients from our growers across the country and extends through to the final packaging enjoyed by our consumers,” comments Angie Slaughter, vp-sustainability procurement at Anheuser-Busch. “To achieve a truly sustainable supply chain, we need to ensure that our packaging is not only produced sustainably but that our consumers are educated and inspired to join us in this commitment and help to create a more circular future for us all.”
The How2Recycle logo will be rolled out across Anheuser-Busch’s portfolio of brands – beginning this summer within the Bud Light family of products. With this milestone, Bud Light will be the first major beer brand to join the How2Recycle program.
“Consumers are increasingly passionate about supporting our planet, but in many cases they may not have the information and resources readily available to properly recycle,” says Colleen Lucas, vp-corporate social responsibility at Anheuser-Busch. “By partnering with our retailers and leveraging the reach of our brands to highlight the How2Recycle program, we hope that our consumers will not only recycle our packaging but will also be empowered to keep an eye out for this label across all of their favorite products.”