Spiribam, a unit of Groupe Bernard Hayot dedicated to bringing “the finest Caribbean rum to the U.S., acquired Joseph Cartron Co., a producer of more than 70 fruit liqueurs and traditional eaux-de-vies in Nuits-Saint-Georges, Burgundy, France.
Spiribam’s portfolio includes Rhum Clément, Rhum J.M, Bounty, Chairman’s Reserve, and Admiral Rodney rum brands produced by Saint Lucia Distillers. The acquisition will create many synergies both locally in the French market, where Joseph Cartron has an excellent knowledge of the on-premise sector, and internationally, where the SPIRIBAM sales and marketing teams have a distribution network that covers more than 70 countries. President Judith Cartron retains the management of the Joseph Cartron company