Novo Fogo Cachaça, a Seattle-based, environmentally-minded brand of cachaça, handcrafted at the company’s carbon-negative, zero-waste distillery in Brazil, said Seattle pro goalkeeper and two-time champion Stefan Frei, has become a partner in the company.
For each save recorded by Frei or his replacements during the 2021 professional soccer season, Novo Fogo will contribute $100 to Novo Fogo’s reforestation project named The Un-Endangered Forest, which seeks to remove 36 species of native Brazilian trees from the threatened list.
As of July 8, the tally for the season is 36 with Frei’s team undefeated in the league and tied for the lowest number of goals allowed after 13 games.
Off the soccer field, Frei is an artist and an appreciator of Brazil’s national cocktail. To raise awareness for the Tree-Keeper project Fei developed a custom packaging series for two Novo Fogo caipirinha products. Frei developed original artwork based on the inspiring landscapes and community of Morretes, Novo Fogo’s home base in the Atlantic Forest of coastal Brazil; his colorful artwork acts as a mural of natural scenery, wrapped around the packaging boxes for two products:
The Brazilian Caipirinha Kit (SRP $29.99) – includes a Novo Fogo Silver 750ml bottle, certified 100% organic by the USDA, two custom 10-oz jars, and a custom muddler, plus recipes and stories.
The Sparkling Caipirinha Tropical Variety 6-pack (SRP $14.99) – includes “toucans” (two cans) of each of the Lime, Mango, and Passion Fruit flavored cocktails (8.2% – 8.5% ABV, 128 – 135 calories, 10 – 11 g of carbs).