Mighty Swell, the award-winning Austin, Tex., craft spiked seltzer brand, launches its new Tropic Variety Pack – the second variety pack from the brand.
The Mighty Swell Tropic Variety Pack will debut three refreshing new flavors including Mango Raspberry, Pineapple, and Blood Orange, which will be featured alongside the brand’s newly reformulated grapefruit. As with the original variety pack, the new tropical version features twelve 12-ounce, 100 calorie cans with 5% ABV, no added sugar and just three grams of carbs.
As part of the launch, Mighty Swell is simultaneously rolling out a new campaign throughout its retail network, promoting the new flavors with signage and end caps that ask consumers to “Tropic Like It’s Hot” throughout the summer.
The new Mighty Swell Tropic Variety Pack launches with a suggested retail price between $14.99 – $17.99 and is available in 23 states at select retailers such as ABC Fine Wine & Spirits, Harris Teeter, HEB, Total Wine & More and Whole Foods.
“With another endless summer just on the horizon, Mighty Swell is taking consumers’ taste buds on a trip to the islands with our new Tropic Variety Pack,” said Mighty Swell CEO John Beal. “Our new innovations are the perfect balance for summer, offering consumers incredible tropical flavors minus all the calories – making it a must-have for all your summer adventures.”
Mighty Swell also introduced 19.2 oz single-serve cans in both Pineapple and Blackberry. Like its 12 oz cousin, the 5% ABV single-serve cans are high in flavor and low in calories, with just 5 grams of carbs and 165 calories per can. These cans will retail between $2.29 – $2.49 and will be sold at HEB, Whole Foods and many grocery and convenience stores to come.
The brand will also extend its popular 6-pack offerings to include the newest Pineapple flavor to the mix – retailing between $8.99 – $9.99 at stores in 23 states. All Mighty Swell products are sweetened with natural white grape juice, certified gluten-free, OU Kosher certified and crafted with no artificial flavors, colors or preservatives.