Busch Light Apple will return to store shelves soon. But before it does, Anheuser-Busch is doing a really clever promotion, promising that some lucky fans in the Northeast and Midwest will receive an airdrop from a helicopter.
“When we launched Busch’s first-ever flavor innovation last year with Busch Light Apple, we were thrilled by the overwhelming consumer reaction. In fact, we completely sold out in just weeks,” said Daniel Blake, Group VP, Budweiser & Value at Anheuser-Busch “With hype continuing to grow around this year’s drop, we wanted to do something unforgettable that
offered fans insider access like never before, and also give a few lucky fans a chance at the first batches of Apple just in time for the 4th of July.”
In order to score a spot to see one of the very first cans of Busch Light Apple dropped via helicopter, fans need to RT or comment on Busch’s social posts with #BuschLightAppleDrop and #Sweepstakes from June 21st through June 30th, 2021. Busch will provide select individuals with insider access to the drop location nearest them.