El Bandido Yankee Tequila Co., a new ultra-premium spirits brand, launched its first two expressions, a Tequila Blanco and a Tequila Reposado.
The rollout kicked off in Illinois, with distribution partner Breakthru Beverage Group, and in Texas and Michigan through Republic National Distributing Co. El Bandido Yankee Tequila Co. will continue nationwide distribution throughout the remainder of 2021.
The company, founded by former NFL player James Robert Morris, who operates 15+ certified Minority Business Enterprise companies and was the lead donor for Kansas State University’s new Morris Multicultural Center, and by restaurateur and NHL Hall of Fame Hockey Player Chris Chelios, was launched after years of discussion. The ultra-premium tequila is crafted in the Highlands of Jalisco, using traditional methods – hand-harvested agave, stone ovens and copper stills.
SRP for each 750 ml bottle is $39.99 for Blanco and $44.99 for Reposado. El Bandido Yankee launches with support from established spirits importer PKGD Group, which has secured national reach with leading distributors.