To mark the 48th anniversary of the death of tattooing pioneer and U.S. Navy veteran Norman ‘Sailor Jerry’ Collins, Sailor Jerry, the William Grant & Sons spiced rum brand named after him, commissioned five prominent tattoo artists to paint their own versions of their favorite Sailor Jerry flash.
Prints of this collaborative one-of-a-kind flash sheet will serve as prizes in a number of international social media competitions across both influential tattoo-related IG accounts and through Sailor Jerry’s own channel.
In addition, three of the tattoo artists, Andrea Giulimondi, founder of London’s renowned Riverside Tattoo, Phil DeAngulo, tattooer and owner of Memorial Brooklyn Tattoo and bi-coastal tattoo artist Rosie Evans of Five Points in NYC and Marlett Tattoo in LA, will each offer one palm-sized Sailor Jerry tattoo, as well as 12 limited-edition flash sheet prints to their followers.
The competitions will run for 24 hours beginning June 12.
“Sailor Jerry was not a fictional character; he was a real man that lived life and defined success on his own terms,” says Gemma Kane, Sailor Jerry Global Brand & Cultural Ambassador. His life’s work and philosophy inspired the brand and it’s important to us to continue to keep his legacy alive through authentic and credible collaborations — this has been a great way to do just that.”