Brewed only in Colorado, Coors Banquet is legendary for being smuggled across state lines. Starting June 11, the brand is honoring its history by sending fans on the hunt for a car notoriously used to smuggle the golden liquid – a fully restored ’77 Firebird.
To win, consumers must solve five clues in Colorado that tie back to Coors Banquet’s heritage and history and snap a selfie at each spot. Solve the clues correctly, be the first to the keys and you’ll win the car and Coors Banquet beer for a year.
“Almost 150 years later, Coors Banquet is still brewed only in Colorado. To celebrate the brand’s rich history and reward our adventurous drinkers this summer, we’re giving fans a chance to seek out the ultimate prize – a ’77 Firebird and Coors Banquet for a year,” said Nigel Jones, senior marketing manager for the Coors Family of Brands. “It’s the perfect way to kick-off summer and remind people that Banquet has been so coveted that in the past, it was literally considered to be contraband.”
The hunt for the car will begin on Friday, June 11 at 7 am MT, during which time participants will receive their first clue via email. The hunt will close once the car is found and an official winner is verified (or after 72 hours). There will be a QR code at each correct clue location – snag a selfie at the physical clue location, scan the QR code with your smartphone and you’ll receive your next clue.
Those who can’t get to Colorado can check out Coors Banquet’s Instagram for an opportunity to answer trivia and win their own year’s supply of Coors Banquet.