Ettore, a boutique winery in Mendocino, announces its official brand launch as the first two vintages hit select U.S. markets. The wines include Ettore Cabernet Sauvignon, Ettore Merlot, Ettore Red Wine, Ettore Chardonnay Pure, Ettore Chardonnay Reserve, and the Ettore Chardonnay Zero and Merlot Zero, both made with the Purovino method.
Italy-based winemaker Ettore Biraghi brings his old-world Italian winemaking heritage to the new world, crafting wines of finesse, power, elegance, and purity. The wines express Ettore’s exploration of West Coast growing regions in the quest to produce uniquely expressive and organic wines.
Colangelo & Partners has been named Ettore’s agency of record in the U.S. The agency is responsible for developing and executing a comprehensive communications plan to target key media, trade, and industry influencers. Ettore commences this partnership as they launch their 2018 and 2019 vintages in a market that continues to present new opportunities.