Whicked Pickle (Holladay Distilling) was named the Official Whiskey of the 2021 Minto US Open Pickleball Championships, taking place in Naples, Florida, from April 17-24.
Pickleball has been around since 1965, and is the fastest growing sport in America, becoming known as a lifetime sport that can be played by people of all ages. According to the Sport and Fitness Industry Association, Pickleball participation grew by 21.3% in the United States last year as people looked for new ways to stay active while spending time outdoors.
Whicked Pickle is a dill pickle-flavored whiskey inspired by the legendary pickleback shot. The brand went from concept to market in a matter of months last year and is now being distributed nationally. It is best enjoyed as a shot, straight or chilled, but it also brings new life to classic cocktails as an unexpected substitution for vodka or gin.