Wolf Spirit Distillery, Eugene, Ore., launched Puncher’s Chance 100% Kentucky Straight Bourbon in September 2020, mid-pandemic. With only four full months of sales, this independent brand has already shipped more than 10,000 6-bottle cases, as well as 30 private barrels at cask strength (115-122 proof).
Famed sports and entertainment announcer Bruce Buffer, also known as the “Voice of Mixed Martial Arts,” explains: “A puncher’s chance means that anyone has the potential to succeed, whatever the odds or circumstances, if he or she works for it.”
Wolf Spirit CEO, Bradd Levitan, says: “This is the most exciting launch I have been part of in my 27 years as a supplier. “We have partnered with some of the most discerning supply sources in the industry, including IJW and others, to build a robust pipeline of excellent quality, true Kentucky bourbon, in enough quantity to keep up with demand. We are on track to sell more than 25,000 9L cases in 2021, which will be our first full year of business; this would place us among the fastest-growing new bourbon brands from an independent producer.”