Truly Hard Seltzer (Boston Beer) launched “Truly Together for the Holidays,” a giveaway in partnership with leading private aviation company Wheels Up to offer nominated essential workers the chance to win a trip home this holiday season.
Consumers in the U.S. can nominate a deserving essential worker on Twitter using the hashtag #TrulyHomeAgain and through a landing page via Truly’s website, where they can share their story for why the nominated essential worker deserves a trip home for the holidays. The selected individuals will receive a domestic roundtrip flight to their destination of choice on a Wheels Up private aircraft, filled with Truly swag and their favorite Truly Hard Seltzer flavors. All entries must be received by November 27th at 11:59 PM EST.
Why the flights? Since the onset of the pandemic, so many stories have surfaced of nurses contracting COVID-19 and returning to work as soon as they’ve recovered, teachers working fifteen hour days, and doctors who had plans to retire treating patients instead. After so many months of sacrificing their own health and safety, Truly Hard Seltzer and Wheels Up are gifting deserving recipients with a trip home to spend time with loved ones for the holidays.