Austin Cocktails is entering the canned cocktail category with a variation of three of their most popular bottled, ready-to-drink offerings – Cucumber Vodka Sparkling Mojito, Fred’s Ruby Red Sparkling Grapefruit Cocktail and Bergamot Orange Sparkling Margarita.
They are one of the only canned offerings that provides an authentic cocktail experience by batching with spirits rather than wine or malt bases. Austin Cocktails also are made with complex ingredients rather than one flavor and provide consumers with the same ABV as a standard, premium cocktail.
“Using premium spirits and having a higher 12.5 % ABV distinguishes us from the 4-6% wine and malt-based seltzer offerings that are typically on the sweeter side and made with artificial ingredients, sweeteners, or preservatives,” remarked Co-founder, Jill Burns. A 2020 study by IWSR found that 50% of consumers are adding spirits, largely vodka, to their seltzers.
In 2020, the RTD category has become the top growth driver in alcohol, and canned cocktails are up 140% from the previous year according to August 2020 Nielsen data.
Since COVID, ready-to-drink canned cocktails have become especially popular as consumers are craving restaurant-quality beverages from the comfort and safety of their own homes.
“Our cocktails were inspired by our farmer grandfather, Fred, who had a tradition of gathering friends and family at 5 pm summer evenings after a long day working in the fields during harvest,” remarked Co-Founder, Kelly Gasink. “These small gatherings were his way of making time for joy and connection, and we are proud to share his legacy with cocktails that can be a bar staple year round.”
Austin Cocktails is available in 14 states and select, online websites. A four-pack of sparkling, canned cocktails retails between $14.99–$16.99. Austin Cocktails is a certified women-owned business.