Provence Rosé Group and How Provence Rosé Group and Château de Berne launched a special National Rose Day promotion featuring a toast with Inspiration Rosé, one of the favorites from the Provence-based winery.
Scheduled for Saturday, June 13, 2020 at 4 PM EST, the online event will be hosted by Emmy-winning actor Vincent DePaul with special guests, including world renowned sommelier Jon McDaniel, Château de Berne’s Wine Master Alexis Cornu, CEO North America Bob Gaudreau, US Brand Ambassador Victor Lebel, and others. DJ Gotta will spin live from the French Riviera and Grammy winner Paulina Aguirre will give a special music performance, with other special surprises planned.
In advance of the big day, Château de Berne launched a special promotion, encouraging rosé fans to join in a worldwide toast of its popular, AOP Côtes de Provence rosé Inspiration Rosé. Consumers are invited to upload a photo of themselves with their bottle of Inspiration Rosé in a unique and fun setting. They will be encouraged to post the photos on Instagram with the hashtags #chateaudeberne, #rosewine, #roseallday #inspirationrose #vingardevalise for a chance to receive one of 25 special branded rosé-hued wine tumblers and a grand prize raffle for a carry-on wine carrier by VinGardeValise.
Beginning later this week, a social media campaign featuring celebrities and influencers will also be unveiled to help spread the word about the event. Confirmed are actors Caroline Lagerfelt, Eugenia Kuzmina and Samy Naceri and influencers Shalini Vadhera-Potts and Jamie Allison Sanders, with more names to be announced shortly.