Heineken USA is restoring Strongbow Original Dry Cider to the U.S. market after more than 100,000 loyal fans from across the US cried out on social media, call centers and snail mail that they could no longer find their favorite dry cider from the UK.
With less residual sugars than other brands, Original Dry made with a blend of bittersweet apples that are grown exclusively in Strongbow’s own orchards in the UK.
“Dry is the number one Cider in Cider’s biggest market – the UK – and has always been a favorite with die-hard cider fans here – but what we’re seeing now is more people opening up to drier, more balanced flavors,” said Paul van der Aar, Master Brewer and Director of Quality and NPI Management at Heineken USA. “In addition to sweeter flavors, people are craving a wider range of options – from sweet to dry which is why Strongbow Hard Ciders is continuing to evolve and expand their range of flavors to meet the demands of the ever-evolving American palate.”
Sales of ‘semi-sweet’ and ‘dry’ ciders grew double digits last year according to Nielsen. And, Strongbow Rosé Apple, which has 50% less sugar than the other leading hard ciders, just received a top award at the 2018 World Cider Championships due to its delicate natural balance between semi-dry, slightly sweet and tart.
Original Dry returns to a lineup of Strongbow flavors including Gold Apple, Artisanal Blend, Cherry Blossom and Rosé Apple. Original Dry has 5% ABV and is available nationally in both 16.9oz single serve and 4-pack 16.9oz cans.