The Frugal Bottle, introduced by Frugalpac, isn’t the first paper bottle on the market. Truett-Hurst, a U.S. winery, introduced one six years ago, but it didn’t seem to be widely embraced.
The Frugal Bottle is made from 94% recycled paperboard with a plastic, food-grade liner to hold the liquid.
According to Frugalpac, the paper-based bottle is ‘five time lighter than a normal glass bottle’, weighing just 83g, making it easier for manufacturers to transport.
An independent Life Cycle Analysis by Intertek found the Frugal Bottle to have a carbon footprint up to six times (84%) lower than a glass bottle and more than a third less than a bottle made from 100% recycled plastic.
“Frugalpac’s business model is to supply Frugal Bottle machines for wine producers or packaging companies to manufacture the bottles on their site, cutting carbon emissions even further. Materials can be purchased locally through existing paperboard printers to give maximum freedom of design and the best commercial offering,” said Frugalpac CEO Malcolm Waugh.
Cantina Goccia, an Italian producer, is the first winery to use the bottle.