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Tag Archives: Diageo
Crown Royal Intros RTD Cocktails in a Can
Crown Royal (Diageo) is offering three classic signature cocktails — Washington Apple featuring Crown Royal whisky, apple and sparkling cranberry flavors; Whisky & Cola featuring Crown Royal whisky and cola; and Peach Tea featuring Crown Royal whisky, peach flavor and … Continue reading
Posted in New Products
Tagged Crown Royal, Diageo
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Diageo Intros Bailey’s 40% Lighter ‘Deliciously Light’
Baileys Deliciously Light – the latest addition to the Baileys portfolio that’s made with 40% less sugar and 40% less calories than Baileys Original Irish Cream, is said to have a flavor similar to Baileys. Baileys is partnering with Cocktail … Continue reading
Posted in New Products
Tagged Baileys Deliciously Light, Diageo
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Diageo Donates $10 Million to HBCU Endowments
Diageo North America said it is donating $10 million to support 25 Historically Black Colleges and Universities (HBCUs) and creating permanent endowed funds to provide financial aid grants anticipated to benefit thousands of talented students in need over the years. … Continue reading
Posted in Corporate Social Responsibility
Tagged Diageo, HBCU
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For Captain Morgan, Josh Gad Toasts the End of 2020
Captain Morgan Spiced Rum came up with a great variation on “The Night Before Christmas” to wish 2020 on its way . . . and to boost sales of the Diageo product. Narration is by award-winning actor Josh Gad. You … Continue reading
Posted in Advertising
Tagged Captain Morgan Spiced Rum, Diageo
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Two Diageo Brands Join in Campaign
Roe & Co. (Diageo) will be launching the “Neighbors” campaign across social media. The creative will consist of two spots to be released this month, each highlighting the Irish Whiskey’s ties to Guinness, while celebrating their status as both new … Continue reading
Posted in Advertising
Tagged Diageo, Guinness, Roe
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Diageo Launches New ‘Positive Drinking’ Social Media Campaign
The Balance Challenge is an augmented reality (AR) Instagram filter designed to encourage people to swap an alcoholic drink with water and raise money for WaterAid in the process. The challenge demonstrates the importance of balance, allowing users to balance … Continue reading
Posted in Corporate Social Responsibility
Tagged Diageo
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