Tag Archives: Diageo

Diageo’s North American Sales Jumped 20% in Year

Posted on July 29, 2021 by Joel Whitaker

Diageo plc reports net sales rose 8.3% worldwide, led by North America where sales rose 20.2% reflecting resilient consumer demand, spirits gaining market share from beer and wine and replenishment of stock levels by distributors and retailers.  The results are … Continue reading →

Posted in Earnings Report | Tagged | Comments Off on Diageo’s North American Sales Jumped 20% in Year

Diageo Becomes First Official Spirits Sponsor of NFL

Posted on June 16, 2021 by Joel Whitaker

The multiyear sponsorship is uniquely structured with the NFL fan in mind and will include opportunities for on-site activation and engagement with adult fans, as well as broadcast, digital, and social content from NFL Kickoff through the Super Bowl. For … Continue reading →

Posted in Sponsorship | Tagged , , , , , | Comments Off on Diageo Becomes First Official Spirits Sponsor of NFL

Bulleit Launches New “Local Bar Sundays” Hospitality Mission at Tribeca Festival and Says “First Drink Is On Us”

Posted on June 10, 2021 by Joel Whitaker

Bars across the U.S. suffered mightily during the Covid crisis.  But only consumers who visit their favorite local New York bar or restaurant during the Tribeca Festival through June 20 will be reimbursed online for any Bulleit, Johnnie Walker, Crown … Continue reading →

Posted in Marketing | Tagged , , | Comments Off on Bulleit Launches New “Local Bar Sundays” Hospitality Mission at Tribeca Festival and Says “First Drink Is On Us”

Diageo Launches Baileys Colada

Posted on April 7, 2021 by Joel Whitaker

The limited time offering “tastes just like a tropical vacation in a bottle,” Diageo says.  It’s made with Irish Cream and blended with the rich flavors of creamy coconut and sweet pineapple. SRP: $24.99/750ml bottle. Baileys is also offering a … Continue reading →

Posted in Spirits | Tagged , | Comments Off on Diageo Launches Baileys Colada

Diageo NA Sponsors Austin FC

Posted on March 18, 2021 by Joel Whitaker

Austin FC, the 27th club in Major League Soccer (MLS), said it signed a multi-year sponsorship agreement with Diageo North America. What’s in it for Diageo:  The Q2 Stadium East Club hospitality area now becomes The Captain Morgan Club. The … Continue reading →

Posted in Sponsorship | Tagged , , | Comments Off on Diageo NA Sponsors Austin FC

Diageo acquires Far West Spirits LLC, Owner of Lone River Ranch Water Hard Seltzer

Posted on March 8, 2021 by Joel Whitaker

Diageo said it acquired Far West Spirits LLC, owner of the Lone River Ranch Water (‘Lone River’) brand. Lone River is a hard seltzer that takes inspiration from the popular classic Texan “Ranch Water” cocktail.  Terms weren’t disclosed.  It’s a … Continue reading →

Posted in Acquisitions, Ready-to-Drink | Tagged , | Comments Off on Diageo acquires Far West Spirits LLC, Owner of Lone River Ranch Water Hard Seltzer