Tag Archives: Diageo

Diageo Honors Hispanic Contributions

Diageo selected local food trunk vendors in New York, Chicago, Houston and Miami, paired them with artists of Hispanic descent who will revitalize their trucks with murals celebrating the heritage and story of the vendor. For an idea of how … Continue reading

Posted in Marketing | Tagged , | Comments Off on Diageo Honors Hispanic Contributions

Diageo Opens 1st Carbon-Neutral North America Distillery

Diageo opened its first carbon neutral distillery. The 72,000 square-foot facility in Lebanon, Ky., can produce up to 10 million proof gallons per year and has begun distilling Bulleit Bourbon using electrode boilers that are powered by 100% renewable electricity … Continue reading

Posted in Distillery | Tagged , , | Comments Off on Diageo Opens 1st Carbon-Neutral North America Distillery

New Crown Royal Campaign Pushes Canned Cocktails

The campaign shows a range of places and spaces to enjoy the effortless new cocktails, kicking off in a fully immersive block party before taking the viewer on a royal journey to a game of pickup basketball, gaming with friends, … Continue reading

Posted in Advertising | Tagged , | Comments Off on New Crown Royal Campaign Pushes Canned Cocktails

Ciroc Launches a Pomengrante Flavor

Ciroc Pomegranate ($29.99) is a full-bodied spirit made with vodka distilled from fine French grapes and infused with pomegranate and other natural flavors. Featuring notes of juicy red berries with hints of strawberry, melding with bursts of sweet and fruity … Continue reading

Posted in New Products | Tagged , , | Comments Off on Ciroc Launches a Pomengrante Flavor

Diageo’s 2030 Greenhouse Gas Targets Approved for 1.5 Degree Pathway

Diageo said it is now in the top 1000 companies in the world taking action to address climate change in a data-led and systemic way. Its goal to achieve net zero in direct operations by 2030 (Scope 1 and 2 … Continue reading

Posted in Sustainability | Tagged | Comments Off on Diageo’s 2030 Greenhouse Gas Targets Approved for 1.5 Degree Pathway

Crown Royal 1st Official Whisky Sponsor of NFL

Crown Royal became the first spirits brand to advertise during a televised 2017 NFL game. Most recently, the brand launched its largest-ever responsible drinking campaign, The Crown Royal Water Break, that encourages drinking in moderation on game day. To kick off … Continue reading

Posted in Marketing | Tagged , | Comments Off on Crown Royal 1st Official Whisky Sponsor of NFL