Johnnie Walker unveiled a new Keep Walking creative that unleashes the traditional Johnnie Walker icon in eye-catching patterns and brilliant colors. With strategic placement in cities across the U.S., the campaign showcases popular local cocktails in close proximity to where consumers 21+ can enjoy those same featured drinks. “Through a reimagined view of the Johnnie Walker bottle, the campaign visuals are literally flipping Scotch whisky on its head,” the Diageo brand says.
In addition to revealing a fresh visual identity, the brand will welcome more people of legal drinking age into the world of Johnnie Walker through a new brand experience developed with experiential agency Giant Spoon. The immersive activation is a contemporary take on the original John Walker & Sons grocer, where the whisky now known as Johnnie Walker was created nearly 200 years ago.
First introduced to whisky and food fans at The New York Times Food Festival this October, the Johnnie Walker Cocktail Grocer experience features localized food offerings and creative cocktail serves. The cocktail experience will show up at cultural events across the country, including Tropicalia Festival, Infatuation’s EEEEEATSCON LA, Tribeca Film Festival, and more.