Hooters Adopts BeerBoard

Hooters of America has signed on to use BeerBoard’s SmartOrders technology to manage its entire liquor, beer and wine (LBW) inventory in its 196 corporate-owned locations.

SmartOrders simplifies ordering, inventory and payments, digitizing the interaction between operators and distributors. Retailers can place orders directly through distributors and receive insights in real time, including inventory, recommended brands and quantities. In addition, SmartOrders provides increased accuracy, improved timelines and reduced expenses for distributors, and its actionable invoice level optimization results in increased revenue and profits. This technology is now being leveraged across Hooters’ company-owned stores, and franchisees also have the option to optimize BeerBoard’s full-tech suite.

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