Hella Cocktail Co., a brand of botanically inspired mixers and beverages crafted to elevate cocktail culture for everyone, said Uncle Nearest Premium Whiskey, the fastest-growing American whiskey brand in U.S. history, made a $5 million investment.
Hella Cocktail Co. was the first BIPOC-founded, owned, and led American beverage brand to be available in all 50 states, and its products are currently sold or used in more than 20,000 stores, bars, hotels, and restaurants. The investment coincides with additional hallmark achievements, including the business’ 10-year anniversary and the innovation of a new beverage category with its line of Bitters & Soda. This transformative partnership will propel the brand’s next phase of structural growth, funding continued recruitment to Hella’s all-star team, stocking warehouses with enough inventory to meet the outpacing demand, and continuing to spread the brand’s message of creating a more expansive and inclusive cocktail experience.
The two brands share values and goals that go beyond just business. Both companies are rooted in the diverse backgrounds of their founders and a fundamental dedication to inclusivity. With three leaders of unique heritage, Hella Cocktail Co. inspires confidence in consumers to bring forth their most authentic selves by championing celebration for all.