Category Archives: Packaging and Brand Refresh

Walsh Whiskey Redesigns Packaging as it Rebrands The Irishman Whiskey

Posted on August 11, 2022 by Joel Whitaker

The goal of the half-million-dollar-plus rebranding — which includes a new bottle design, brand redesign, production and marketing initiatives — is to double The Irishman’s sales across its 50-plus U.S. markets within five years. “As the Irish whiskey category continues … Continue reading →

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Lagunitas Debuts 1st Global Packaging Redesign

Posted on August 8, 2022 by Joel Whitaker

Lagunitas Brewing Co. announced a packaging redesign across its portfolio of brands. The fan-favorite Lagunitas dog is now front-and-center on all cans, bottles and packs that will hit shelves beginning in October.    “We scrutinized our existing packaging and determined we … Continue reading →

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Clase Azul Unveils New Brand Identity

Posted on January 25, 2022 by Joel Whitaker

Formerly known as Clase Azul Spirits, effective Jan. 25, 2022, the brand is now known as Clase Azul Mexico. “As a fully Mexican-owned and operated brand, ‘Clase Azul Mexico’ represents our origin and who we are,” explained founder/CEO Arturo Lomelí. … Continue reading →

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Tres Generaciones Tequila Refreshes Packaging, Unveils Limited-edition Legacy Series

Posted on October 20, 2021 by Joel Whitaker

The new packaging honors the legacy of the past while striking a modernized look and feel. The updated bottles depict three stripes that graduate from imperfect to smooth, with the refinement representing both the brand’s distillation process and how each … Continue reading →

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Bowmore Intros No Corners to Hide to Global Travel Retail

Posted on October 18, 2021 by Joel Whitaker

Each bottle in the collaboration features exclusive designs and artwork from Frank Quitely who has illustrated for Marvel and DC Comics, and Bowmore’s Master Blender Ron Welsh. The illustrations showcase Islay’s far-reaching history and rich stories of a bygone era … Continue reading →

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14 Hands Winery Relaunches Brand with New Labels

Posted on May 10, 2021 by Joel Whitaker

14 Hands Winery, the second largest winery in Washington State, said it relaunched the brand with new labels for its entire range, a refreshed digital presence, and a Find Your Wild campaign and sweepstakes aimed at helping consumers reclaim their … Continue reading →

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