Category Archives: News

Coors Light Signs as Official Beer Sponsor of IU Athletics

Posted on August 11, 2022 by Joel Whitaker

Indiana University Athletics announced a new partnership with Molson Coors Beverage Co. that will make Coors Light the exclusive domestic beer sponsor of IU Athletics beginning with the 2022-23 season. The multi-year sponsorship agreement was secured by IU Athletics multimedia … Continue reading →

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Pittsburgh Pirates Owner to Buy Wigle Whiskey

Posted on August 11, 2022 by Joel Whitaker

Bob Nutting, owner of the Pittsburgh Pirates and Ogden Newspapers Inc., has agreed to buy Wigle Whiskey and its sister company, Threadbare Cider & Mead from the Meyer family.  Terms weren’t disclosed. Wigle Whiskey is among the biggest 10% of craft distilleries … Continue reading →

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MurLarkey Distilled Spirits to Invest $8.1 Million to Expand Output 8-Fold

Posted on August 11, 2022 by Joel Whitaker

MurLarkey Distilled Spirits will invest nearly $8.1 million to move from Bristow, Va., to a new facility in Manassas  where it will expand production eight-fold. The large new distillery and tasting room will be on the campus of Farm Brew LIVE … Continue reading →

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Why We’re Seeing Those Studies About the Cost of Drinking Now

Posted on August 11, 2022 by Joel Whitaker

As all corporate communicators know, there are times when you have a better chance of getting your message into the media and, more importantly, having it noticed.  And there are times to put out bad news.  For example, Washington politicians … Continue reading →

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Walsh Whiskey Redesigns Packaging as it Rebrands The Irishman Whiskey

Posted on August 11, 2022 by Joel Whitaker

The goal of the half-million-dollar-plus rebranding — which includes a new bottle design, brand redesign, production and marketing initiatives — is to double The Irishman’s sales across its 50-plus U.S. markets within five years. “As the Irish whiskey category continues … Continue reading →

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Happy Dad Hard Seltzer Offers a Banana Flavor with Bored Ape NFT

Posted on August 11, 2022 by Joel Whitaker

Orange County, Calif., based Happy Dad Hard Seltzer released 10,000 cases of a Banana flavor.  The packaging includes a NFT (non-fungible token), a Bored Ape from the Bored Ape Yacht Club collection and will be available in the 14 states … Continue reading →

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