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Author Archives: Joel Whitaker
Coors Light Signs as Official Beer Sponsor of IU Athletics
Indiana University Athletics announced a new partnership with Molson Coors Beverage Co. that will make Coors Light the exclusive domestic beer sponsor of IU Athletics beginning with the 2022-23 season. The multi-year sponsorship agreement was secured by IU Athletics multimedia … Continue reading
Posted in News, Sponsorship
Tagged Indiana University, Molson Coors Beverage Co.
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MurLarkey Distilled Spirits to Invest $8.1 Million to Expand Output 8-Fold
MurLarkey Distilled Spirits will invest nearly $8.1 million to move from Bristow, Va., to a new facility in Manassas where it will expand production eight-fold. The large new distillery and tasting room will be on the campus of Farm Brew LIVE … Continue reading
Posted in Expansions, News
Tagged MurLarkey Distilled Spirits
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Why We’re Seeing Those Studies About the Cost of Drinking Now
As all corporate communicators know, there are times when you have a better chance of getting your message into the media and, more importantly, having it noticed. And there are times to put out bad news. For example, Washington politicians … Continue reading
Posted in Alcohol Policy, News
Tagged American Journal of Preventive Medicine
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What We’re Reading —
Wine Comes for Whiskey’s Indian Crown Whiskey has always been king in India, but Covid sparked changes in this huge, untapped market. (Wine-Searcher) CEO Corner: A Sparkling Conversation With Veuve Clicquot’s Jean-Marc Gallot Why he decided to celebrate the brand’s … Continue reading
Posted in What We're Reading
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Walsh Whiskey Redesigns Packaging as it Rebrands The Irishman Whiskey
The goal of the half-million-dollar-plus rebranding — which includes a new bottle design, brand redesign, production and marketing initiatives — is to double The Irishman’s sales across its 50-plus U.S. markets within five years. “As the Irish whiskey category continues … Continue reading
Posted in News, Packaging and Brand Refresh
Tagged Hotaling, The Irishman, Walsh Whiskey
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