Simply Spiked Lemonade (Molson Coors Beverage Co.) is set to hit shelves in the U.S. this June.
It will launch in variety packs of 12-ounce slim cans featuring four flavors: Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade and Blueberry Lemonade. Select flavors also will be available in stand-alone 24-ounce cans.
Known for its real, high-quality juices and variety of flavors, Simply Lemonade is the nation’s best-selling refrigerated lemonade. It is found in half of American households and already is routinely used by consumers to make cocktails.
“We’re taking Simply, the No. 1 juice brand in the U.S., and turning it into the drink of the summer,” says Joy Ghosh, vp-marketing for above-premium brands and flavored malt beverages for Molson Coors. “Simply is a beloved brand that is synonymous with real fruit juice, which makes Simply Spiked Lemonade poised to be a breakthrough hit this summer”
Simply Spiked Lemonade products are 5% alcohol by volume and are made with real fruit juice, which Ghosh says sets the brand apart from other competitors in the growing flavored alcohol beverage segment.
“This is not a seltzer. This is a full-flavored product that we think can win not only with drinkers of non-alc Simply who mix cocktails and FMB drinkers searching for something a little juicier,” Ghosh says.
The flavored malt beverage segment is growing, up 11% in dollar sales between 2020 and 2021, according to IRI. Moreover, the lemonade-flavor subsegment is exploding, up 49% since 2018, with more than $254 million in dollar sales, according to IRI.