Monthly Archives: September 2021

Starward Partners with Michelin Guide

Posted on September 24, 2021 by Joel Whitaker

Starward Australian Whisky said it is now the Official Whisky Partner of the globally renowned Michelin Guide in North America.  It’s a logical tie:  Starward seeks to build its brand as “the food lover’s whisky.” Starward plns to work with … Continue reading →

Posted in Sponsorship | Tagged , | Comments Off on Starward Partners with Michelin Guide

House Bill to Continue Spending Includes Wildfire, Draught Relief

Posted on September 22, 2021 by Joel Whitaker

Wine Institute cheered Tuesday evening’s passage by the U.S. House of Representatives of legislation that would provide needed recovery assistance to winegrowers.  It said it would push for the legislation to pass the Senate. The bill, HR 5305, includes $10 billion in aid for agricultural producers, including … Continue reading →

Posted in Wine | Tagged | Comments Off on House Bill to Continue Spending Includes Wildfire, Draught Relief

Nearly 20% Reported ‘Heavy Drinking’ During Pandemic

Posted on September 22, 2021 by Joel Whitaker

Seventeen percent of respondents to an online survey aged 21 and over reported drinking patterns that met the survey criteria for “heavy drinking” — two days in a single week in which a woman had four or more drinks or … Continue reading →

Posted in Alcohol Policy, Alcohol Studies, Research | Tagged | Comments Off on Nearly 20% Reported ‘Heavy Drinking’ During Pandemic

Glenfiddich Survey Finds Disconnect Between Professional Success and Values

Posted on September 22, 2021 by Joel Whitaker

The study seeks to understand what priorities Americans privately value and would be willing to make tradeoffs for in order to achieve professional success. Comparing that personal perspective with what Americans think most people uphold as emblematic of professional success … Continue reading →

Posted in Research | Tagged | Comments Off on Glenfiddich Survey Finds Disconnect Between Professional Success and Values

Wine Institute Launches Global California Wine Certification Program

Posted on September 22, 2021 by Joel Whitaker

Capstone California, the first-of-its-kind California wine certification and education program, was created by Wine Institute‘s California Wine Export Program with a team of international wine professionals. It focuses exclusively on California wine through original content presented in a multi-lingual, multimedia … Continue reading →

Posted in Marketing | Tagged | Comments Off on Wine Institute Launches Global California Wine Certification Program

Coors Banquet Pledges $250,000 to Wildland Firefighter Foundation

Posted on September 22, 2021 by Joel Whitaker

It’s partnering with California-based lifestyle brand, Brixton, as a part of its ‘Protect Our West’ initiative. Coors Banquet and Brixton are kicking off the partnership with a benefit show on Wednesday, September 29 to raise funds for the WFF and … Continue reading →

Posted in Corporate Social Responsibility | Tagged , | Comments Off on Coors Banquet Pledges $250,000 to Wildland Firefighter Foundation