Monthly Archives: July 2020

Stella Artois Launches Summer Campaign in Dreamy Music Video

Posted on July 8, 2020 by Joel Whitaker

The new campaign, “You’re Never Too Far From The Life Artois” campaign is a reminder that opportunities to savor the summer are still all around us. Set to a hauntingly romantic rendition of the iconic song Daydream, reimagined by indie … Continue reading →

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SouthNorte’s New Marketing Boss Unveils 1st Major Campaign

Posted on July 8, 2020 by Joel Whitaker

The campaign, called “A New Frontier in Beer,” features the brand’s flagship craft brew, Sea Señor Mexican Lager, and launches with :30-second ad spots in both English and Spanish.  The ads are set to rollout regionally in San Diego across … Continue reading →

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NIAAA Warns on Risky Drinking

Posted on July 8, 2020 by Joel Whitaker

National Institute on Alcoholism & Alcohol Abuse urged drinkers to “take the precautions needed to reduce their risk of contracting the coronavirus or spreading it to others, such as maintaining appropriate physical distance and wearing a mask.” It also warned … Continue reading →

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Julius Montz Launches Unit to Cut Beer, Wine to Near 0% ABV

Posted on July 7, 2020 by Joel Whitaker

Julius Montz GmbH (Montz) launched Montz Food Processing, which will offer advanced technology and technical expertise to breweries and other beverage producers so they can reach near zero percent (0%) alcohol content in beer, wine, and cider. “Our superior technology … Continue reading →

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Who & What —

Posted on July 7, 2020 by Joel Whitaker

Napa Wine Co. hires Russell Joy as  General Manager. He joins from Ste. Michelle Wine Cellars where he was vp-director of strategy-California, running Stag’s Leap Wine Cellars, Patz & Hall, and Conn Creek Wineries.

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Drizly Survey Finds On-Premise Drinking to Continue at Lower Level

Posted on July 7, 2020 by Joel Whitaker

If you’re an on-premise operator, read this and weep:  Seventy-percent of consumers surveyed by Drizly said they plan to continue drinking less away from home and  sales data backs that claim for the 4th of July. Sales grew 435% on … Continue reading →

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