Monthly Archives: August 2018

Smirnoff Launches Moscow Mule Flavor

Posted on August 6, 2018 by Donna Whitaker

The ginger & lime infused limited-time offering celebrates the brand’s invention of the Original Moscow Mule cocktail in 1941. The new Smirnoff Moscow Mule offers a powerful flavor

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Woodford Reserve Releases Barrel Finish Rye

Posted on August 6, 2018 by Donna Whitaker

“This summer’s special rye is finished in a unique second barrel that is heavily toasted, lightly charred barrel, which brings out even more

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Diageo Best Place for Women, Diverse Managers

Posted on August 6, 2018 by Donna Whitaker

Diageo North America has been named to Diversity MBA’s prestigious “50 Out Front for Diversity Leadership” list of the best

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What We’re Reading

Posted on August 6, 2018 by Donna Whitaker

Bacardi shows brand power of self-confidence, story-telling The key to inspiring lifelong loyalties is often found in the brand story. For Bacardi, this meant celebrating the richness of the family name in design details and typography, drawing on an archive … Continue reading →

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F.Y.I. —

Posted on August 6, 2018 by Donna Whitaker

99 Days to Go, and the Midterm Elections Battleground Is Not What Was Expected The most competitive districts are only somewhat better educated and somewhat more suburban than the country as a whole.  (The New York Times.)

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Boston Beer 2d Quarter Sales Jump 10.2%, Net Falls 19%

Posted on August 6, 2018 by Donna Whitaker

Boston Beer Company, Inc. reports second quarter 2018 net revenue of $273.1 million, an increase of $25.2 million or 10.2%,

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