Monthly Archives: February 2018

Out-of-State Wine Retailers Worry Over NH Senate Bill

Posted on February 5, 2018 by Donna Whitaker

Members of the New Hampshire Senate Commerce committee are expected to voted Wednesday (2/7) on whether to ban wine

Posted in State Laws, Wine Retailers | Tagged | Comments Off on Out-of-State Wine Retailers Worry Over NH Senate Bill

What We’re Reading–

Posted on February 5, 2018 by Donna Whitaker

Why Carmine Gallo Thinks Budweiser’s Super Bowl Spot is Great In a word, because it stars employees.  If it’s great, Budweiser sales will rise in the next four weeks.  We don’t expect that to happen.  Not because it isn’t a … Continue reading →

Posted in Advertising, What We're Reading | Comments Off on What We’re Reading–

What We’re Reading–

Posted on February 5, 2018 by Donna Whitaker

Ranking the Food and Drink Super Bowl Ads Already Out Avocados from Mexico is No. 1.  Michelob Ultra is No. 5.  Bud Light is No. 8.  And Budweiser and Stella Artois tie for No. 11.  (“Guys:  It’s not altruism if … Continue reading →

Posted in Super Bowl Advertising, What We're Reading | Comments Off on What We’re Reading–

What We’re Reading–

Posted on February 5, 2018 by Donna Whitaker

Is the Male Demographic Waning? Or is marketers’ fixation with online causing them to miss the opportunity to read broad audiences?  Read more here from KRCB, Rehnert Park, Calif.

Posted in What We're Reading | Comments Off on What We’re Reading–

What We’re Reading–

Posted on February 5, 2018 by Donna Whitaker

Why Craft Breweries Matter, Even If You Don’t Drink “They are the match lighting the flames of neighborhood revitalization,” says Maryland’s top financial official.  Read more here, from the Hagerstown (Md.) Herald-Mail.

Posted in Brewery News, What We're Reading | Comments Off on What We’re Reading–

Spirits Snags Share from Beer as Distiller Sales Rise 4%

Posted on February 2, 2018 by Donna Whitaker

August A. Busch III hated distilled spirits, fighting tooth and nail against any move to improved the odds that a single extra bottle of spirits would be sold.

Posted in DISCUS, Sales Growth, Spirits | Tagged , , | Comments Off on Spirits Snags Share from Beer as Distiller Sales Rise 4%