Monthly Archives: April 2014

How FDA’s Spent Grains Plan Fuels Contempt for Gov’t

Posted on April 15, 2014 by Joel Whitaker

Media coverage continues to heap scorn on the Food & Drug Administration for its proposal to regulate the disposal of spent grains by breweries.  The Beer Institute says the proposal will subject brewers to “onerous” and unnecessary regulation.  Latest example … Continue reading →

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Alltech Launches Craft Beer Competition in Kentucky

Posted on April 14, 2014 by Joel Whitaker

Alltech is marking the end of Lexington (Ky.) Craft Beer Week with a Craft Brews & Food Fest on May 17.  It will offer samples from more than 30 national breweries as well as local favors, giving attendees the opportunity … Continue reading →

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Kris Sirchio New CEO at North American Breweries

Posted on April 11, 2014 by Joel Whitaker

North American Breweries named Kris Sirchio chief executive, effective Monday (4/14).  He succeeds Rich Lozyniak who resigned at the end of March. Most recently, Sirchio was global chief marketing officer at Brown-Forman Corp.  Earlier he worked in marketing at Proctor … Continue reading →

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Smirnoff Adopts Populist Advertising Theme

Posted on April 10, 2014 by Joel Whitaker

Exclusivity is out. It’s time to let everyone in. That’s the concept behind “Exclusively for Everybody” – Smirnoff‘s new global marketing campaign that kicks off April 24. “We wanted to bring a fresh voice to vodka and break through some … Continue reading →

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Beer Became Legal Today – April 7, 1933

Posted on April 7, 2014 by Joel Whitaker

At 12:01 a.m., Friday, April 7, 1933, beer became legal again after 13 long years of Prohibition.  No more need for nasty home brew. In St. Louis, crowds had gathered outside the city’s two breweries.  Some 25,000 were outside Anheuser-Busch … Continue reading →

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